Customer success stories — how to write ones that convert | GetPureProof
Most customer success stories don't sell. Here's the structure, the questions, the format, and the placement strategy that turn stories into pipeline.
Read article
Blog
Social Proof & Video Testimonial Playbooks
Practical guides on collecting authentic video testimonials, building trust, and turning customer stories into growth.
86 articles · Page 6 of 10
How to use video testimonials in your sales process | GetPureProof
Where video testimonials actually move deals — discovery, demo, proposal, objection handling, closing. The placement playbook for sales teams.
Read article
Testimonial request emails — 7 templates that get replies | GetPureProof
Seven battle-tested testimonial request email templates for SaaS, e-commerce, agencies, and B2B. Copy, paste, send. Plus what makes them work.
Read article
When to ask for a testimonial — timing is everything | GetPureProof
The exact moments to ask for a testimonial across SaaS, e-commerce, agencies, and B2B. Plus the timing mistakes that kill response rates.
Read article
Lighting tips for better video testimonials (no pro gear)
Good lighting beats camera upgrades. The 3-rule framework, 5 free setups, and a customer coaching template for credible video testimonials.
Read article
How to get more customer reviews without being annoying | GetPureProof
Customer reviews pile up once you know how to ask. Timing, channel, format, follow-up — the full playbook for founders who hate being pushy.
Read article
Video reviews vs star ratings — which builds more trust? | GetPureProof
Star ratings and video reviews measure different things. When each earns its place, why review inflation broke the 5-star system, and how to layer both.
Read article
Video testimonials vs paid ads — ROI comparison | GetPureProof
An honest ROI comparison of video testimonials vs paid ad campaigns. When each wins, the math behind the compounding difference, and how to split budget.
Read article
Marketing a bootstrapped SaaS with video testimonials | GetPureProof
The bootstrapped SaaS marketing playbook: why testimonials outperform ads when every dollar has to work harder, and how to turn one testimonial into five assets.
Read article